List Building: How to Grow Your Email List Using Facebook Live

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Do you want a bigger email list? Looking for list building techniques? To explore how to grow your email list using Facebook Live and podcasts, I interview Amy Porterfield. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

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– Your Guide to the Social Media Jungle

How to Create a Bounce Animation for Android

Here at Sprout Social, our customers depend on us to help them reliably manage their social media content. Sprout customers use our mobile iOS and Android applications so they can manage their social media on the go. When we decided to update our Android message Compose experience to support publishing multiple images attached to a Tweet, we wanted to make it clear to the user when multiple images were attached, even when not visible on the Compose screen.

Design Solution: Use Animation to Denote Off-screen Images

Given our design and the constraints of a mobile screen, it was possible for attached images to reside off-screen. While this is not ideal, it was a necessary concession given the density of supported functionality on the Compose screen. For instances where images are, in fact, off-screen, we decided to implement a horizontal “bounce” animation that would indicate that the list of images was scrollable.

Implementation Choice: ObjectAnimator + EasingInterpolator

There are many mechanisms to support basic animations in Android. Some require configuration in code, others in xml. In picking from alternatives, we decided to prioritize backwards compatibility (we support sdk version 15+), simplicity of implementation and configurability. Ultimately, we decided to use a combination of ObjectAnimator and EasingInterpolator. Both of these can be configured in Java code, which ultimately is more developer-friendly: The syntax is familiar, and the animation logic can be completely defined in one location in the codebase.

ObjectAnimator is a class provided by the Android framework that allows for the modification of a Property of a View. Because the movement of the default interpolator for ObjectAnimator didn’t feel natural for our use case, we decided to use EasingInterpolator, which is a handy library that provides many different interpolation models.

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Bounce Animation Code

private void doBounceAnimation(View targetView) {
        ObjectAnimator animator = ObjectAnimator.ofFloat(targetView, "translationX", 0, 25, 0);
        animator.setInterpolator(new EasingInterpolator(Ease.ELASTIC_IN_OUT));
        animator.setStartDelay(500);
        animator.setDuration(1500);
        animator.start();
}

Luckily, the code to handle this behavior is very concise. In Line 1, we are specifying how we want to animate the targetView. In this case, we want to modify the “translationX” Property of the targetView, which is the x-position of the view after layout. We want to animate from an offset of 0dp from the initial position to an offset of 25dp to the right and ultimately come back to the original offset of 0dp.

In Line 2, we are specifying the type of interpolation we would like. We played around with different interpolation models, but ultimately decided Ease.ELASTIC_IN_OUT looked best for our use case.

Sprout Social Android Bounce Animation in Compose

For more information on supporting Property animation in Android, check out the Property Animation developer doc.

Animation in Action

We’re really happy about our updates to the mobile Compose experience. Moving forward, we plan to continue enriching our mobile experience with responsive visual interfaces. Interested in working on this kind of stuff with us? Come work with us on our Android mobile team!

This post How to Create a Bounce Animation for Android originally appeared on Sprout Social.

5 Powerful Content Distribution Tools To Reach A Massive Audience

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So you have created a great piece of content and posted it on your blog. Now, what?

Wait for the audience to discover it and praise it? Of course not. You must think of ways to amplify your content so that it reaches the right audience, at the right time.

Content is created to fulfill a specific purpose and if it fails to reach the audience at the appropriate time, it loses its value.

The secret to success with content marketing is to “provide value”. But in order to provide value, you need to deliver the content to the right audience.

Most businesses focus primarily on production (of content) but they forget about the distribution part. So how will you make sure your content reaches your target audience?

There is a huge amount of content competing for attention; how will you cut through the noise?

Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.

By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.

However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content.

Top 5 Content Distribution Tools

Without a solid content distribution strategy, you are only trying focusing on half of the game. So to help you get started with content distribution and reach your target audience, we have listed the top 5 content distribution tools that will help you expand your reach and improve the visibility of your content.

1. SimpleReach

According to Bryan Birsic, the president at SimpleReach, this content distribution tool helps publishers to identify and publish their content that will drive the maximum traffic through various social media channels.

‘The Slide’, which is their primary product, features the most shared (and most likely to be shared) content that the publisher has in his or her archives and persuades the users to share them. Publishers can also feature their highly shared content on various other high authority publishers’ sites.

Their intelligent paid distribution tool offers amazing features like audience targeting, which you can use to target the right audience to showcase your best content on popular channels such as Twitter, Facebook, LinkedIn, StumbleUpon, Taboola and Outbrain etc.

You can even programmatically optimize your content for earned media. Better yet, SimpleReach allows you to shift your spend to drive traffic at a lowest cost.

Their analytics tool offers publishers real-time insights about content performance; while the predictive tool helps you realize which content is likely to perform the best so that you can focus on this content the most.

Simple Reach for content distribution tools

Image Source: Techcrunch.com

Thanks to its real-time dashboard, SimpleReach provides actionable insights to promote your best content. You can even segment your data using the custom dashboards, which also allows you to set email alerts for everything that’s important to you.

Finally, this tool provides historical reports, which you can use to identify the most effective channels and plan your content strategy accordingly.

2. Outbrain

Outbrain offers a pay-per-click model of content distribution, starting as low as $10 per day.

It helps businesses reach a bigger and more targeted audience. The publishers submit links or RSS feeds of their content, which is then featured at the bottom of leading stories on a number of high authority media sites. These links are labeled as ‘Sponsored’ or ‘Related’ posts.

Using Outbrain, you can promote your own content as well as press coverage related to your business. This content distribution tool accepts almost every content format including articles, slideshows, videos, and infographics. However, Outbrain does not accept any kind of direct sales landing page or even your home page for promotion or marketing purposes.

You should use this tool to target your audience and reach out to them on desktop, mobile or tablet. You can even geo-target your content by region or state and optimize your content for publishers that deliver the best ROI.

One of the most striking features of Outbrain is that it allows you to optimize your campaign directly from the dashboard as well as analyze your spend, traffic, and conversions easily. You can adjust campaign settings as it suits your needs and launch or pause a campaign at any time.

outbrain for content distribution tools

The marketing team at Outbrain claims the links are highly targeted and posted under relevant posts, so it generates 44 percent higher page views per session compared to any other referral program.

Some highly reputable sites like Mashable, CNN, Fox News, etc. are included in the list of publishers under Outbrain, so you can get more eyes on your content by publishing your content on these sites. Outbrain has also introduced a self-serve platform to enable small businesses and blogs to publish their content easily.

3. Taboola

Taboola’s content discovery platform helps businesses and publishers drive more traffic and improve lead generation by getting their content recommended by top publishers.

Similar to Outbrain, once the publishers submit their links, Taboola’s algorithm matches the content with one of the hundreds of premium publisher sites such as USA Today, NBC News, Business Insider, etc.

This content distribution tool provides a great way to monetize your site. The targeted recommendations from Taboola’s sponsored content marketplace will help you generate revenue from your website or mobile app.

Better yet, you can even increase your revenue from native advertising campaigns. With this tool, you can provide a performance-based pricing model to your clients to maximize revenue.

outbrain for content distribution tools

Even businesses selling products and services can generate and improve their revenue using the real-time bidding environment of Taboola-X. And your editorial team is perhaps going to fall in love with this content distribution tool.

Taboola provides complete visibility and inline editorial controls to your editorial team over the website content, allowing them to decide when to refresh content, filer and promote content. Besides, it lets your visitors filter content according to their preference and indexes both articles and videos.

Whenever a visitor clicks on your content, it is showcased through social media, YouTube, your site/blog or other third party sites. Taboola also offers analytics, performance stats and one-on-one support to help businesses achieve their business goals.

4. Xink

Xink is an exclusive cloud-based email signature management software that helps marketers leverage their email signatures to improve the visibility of their content.

Are you wondering how can you distribute content through email signatures?

Just include the link to your best content, news, or any form of content and improve its visibility among email subscribers. Depending upon the size of the contact database, you can create a huge impression for your content.

Use this tool to improve your brand management across organizations, regardless of the device, as Xink also allows marketers to connect email accounts of team members to expand distribution and ensure better and increased impressions for their content.

This means you can not only automate email signatures but also ensure that all your employees have a professional email signature, resulting in thousands of brand impressions each day.

Xink for content distribution tools

This undoubtedly creates a great branding and marketing opportunity for your business.

Xink makes email signature management very simple with three easy steps. You can either design a custom email signature template or use an existing one; once done, start adding your employees to Xink.

Finally, when you have added all your employees, launch an email signature campaign to boost your brand impact.

5. Inbound.org

Inbound.org started as a small project initiated by Dharmesh Shah of HubSpot and Rand Fishkin of Moz, but it quickly evolved to be the best community-curated hub where the highest quality marketing content can be found.

As a marketer, it is often hard to stay up to date and keep a track of everything, given the large quantity of content published each day. It is humanly impossible to do dozens of blog and email subscriptions and keep a tab on them.

This is where Inbound.org comes in; it is a feed where you can read about things that matter most to you as well as share ideas and participate in discussions.

In addition, you can get answers to your questions from an expert in that particular domain, thanks to the large and ever-growing Inbound.org community.

Inbound.org for content distribution tools

However, this content distribution channel is not recommended only for self-submissions, but it can be leveraged to share your most newsworthy pieces of content. After posting your content you must encourage the community to comment and reply to your thread.

If you can properly use this tool to showcase your marketing achievements and contributions, you can even win clients or get noticed by industry players. This, of course, is an added bonus making Inbound.org a clear winner.

Wrap

Content marketing is not only about creating amazing content, it is about what happens after you publish it. Creating great content is only half the war won; the next half involves the proper distribution of content. So with these amazing content distribution tools, you will have to worry less about delivering your content to the most targeted audience.

Now you can focus more on producing high quality and valuable content for your target audience and feed them with the most relevant content at the most appropriate time. With these advanced content distribution tools, the distribution becomes more streamlined. So get ready to feature your posts on the highest authority sites and leverage your content to their maximum potential!

Did we miss out something? Tell us your unique experiences about content distribution in the comments.

Guest Author: Kunjal Panchal is a Digital Marketer at E2M, the fastest growing digital marketing agency in India. She is a social media geek, a complete foodie and enjoys trying varied cuisines. A perfect day for her consists of reading her favorite author with a hot cuppa coffee.

The post 5 Powerful Content Distribution Tools To Reach A Massive Audience appeared first on Jeffbullas’s Blog.

20 Instagram Apps to Enhance Your Photos and Videos

Does your business use Instagram? Are you looking for apps to help you create unique images and video for your Instagram feed? In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram. Why Instagram Apps? Instagram recently passed 500 million active users. To create […]

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– Your Guide to the Social Media Jungle

4 Ways to Build Trust and Influence on LinkedIn

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Do you want to grow your LinkedIn network? Interested in practical, scalable ways to establish your professional credibility? LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand. In this article, you’ll discover four ways to build trust and grow your influence on LinkedIn. #1: Optimize Your LinkedIn Profile Your LinkedIn […]

This post 4 Ways to Build Trust and Influence on LinkedIn first appeared on .
– Your Guide to the Social Media Jungle

The One-Way-Out Formula For Improving Email CTRs

“100% email click-through rate is possible,” said no marketer ever. But beating the 2016 average of 3.75%? Absolutely.

Naturally, skyrocketing your email open rate is a good start. Yet we both know that’s not enough. Revenue comes from action. And action is all about the click. Many email marketers try to force their subscribers to take action by flooding them with clickable options. After all, common wisdom says: the more things to click the more clicks you’ll get.

Wrong. Neil Patel put it best when he compared people given too many options with kids in a candy store:

When you take a kid to a candy store, what happens? They don’t know what to buy, right? The same goes for the web. Giving people too many options or asking them for too much information can quickly reduce your conversions.

The good news is – unless you’re a massive ecommerce retailer with uber-targeted product offers – you can demolish the average CTR of 3.75% by using the one-way-out formula.

 

What’s the one-way-out formula?

Every email you send should have one goal. And everything inside your email – every link, button, or image – should compel subscribers relentlessly toward it: one landing page, one product, one upgrade, one consultation, one webinar… One way out.

 

Make your one-way out singular

That subhead might sound a bit obvious, but it’s not. Limiting your emails to a single CTA has been shown to increase click-through rates upwards of 17% to 42%. That sort of brave austerity, however, isn’t always necessary. Highly clickable emails can have multiple CTAs – meaning, multiple buttons or hyperlinked texts – but each and every one of those CTAs should lead to a single destination.

For instance, when Strong Women Strong Girls included two CTAs in their email, they increased clicks by 30%. But notice, both CTAs led visitors to the same destination: SWSG’s tickets page. By doing that, SWSG gave readers the option to click (1) at the very start of the email or (2) after learning more about the offer.

 

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Also notice that SWSG places their CTAs – nothing more than linked URLs – towards the end of sentences. This is known as the Gutenberg Diagram and works for two reasons:

  • First, it will make readers consume the information before the offer itself. It’s your chance to influence their decision.
  • Second, it’s more natural for them to perceive this information when reading from left to right: after all, it’s logical to respond and take action after you’ve finished reading about the offer.

Susan Su – who’s run growth at both Appsumo and 500 Startups (and who also happens to be my email marketing heartthrob) – encapsulates this principle brilliantly:

One of the principles I talk about the most when I talk about email marketing for growth is ‘one email, one CTA.’ It’s a simple rule: Each email campaign should only have one tight, focused call-to-action.

And just in case you think I disagree with Susan’s principle by saying your email can have multiple CTAs, she immediately follows up with this clarification:

It’s ok, and even preferable, to include multiple instances of your call-to-action destination within one email. For example, if the desired action is for your subscriber to click through to your landing page, then you can link to that landing page in 2 to 3 different places.

 

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Make your one-way out obvious

According to Dr. Benjamin D. Nye and Dr. Barry G. Silverman, affordance – defined as “an action possibility formed by the relationship between an agent and its environment” – is the single most powerful factor in driving action. That can sound a bit academic, so consider the definition offered by “cognitive scientist and usability engineer” Don Norman:

Affordances provide strong clues to the operations of things. Knobs are for turning. Slots are for inserting things into. Balls are for throwing or bouncing. When affordances are taken advantage of, the user knows what to do just by looking: no picture, no label or instruction needed.

Think about it like this: if you’re stuck in a room with only one exit and you want to go out, then that’s the door you’re going to take, whether or not it’s got a sign. In that scenario, you have 100% affordance. How does this apply to email marketing?

Easy, make your exit – your email’s one way out – unmissable by mixing and especially testing buttons and hyperlinked texts. Back in 2014, Gorilla Doctors noticed their CTR grew by 30% after they added a button to their email template.

 

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And today, content strategist of Bid4Papers, Mike Hanski, confirms:

Clicking is people’s natural reaction to buttons. When launching our new service, MC2 Bid4Papers, we used the email button with a clear ‘Learn More’ call to action that led to one particular landing page. It worked brilliantly: with a 32% of open rate, we got 27% click-through.

 

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And that’s how TheMuse use buttons to make people click:

 

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And so does TheSkimm:

 

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But here’s the kicker. In and of themselves, buttons aren’t magic bullets. What all the above examples contain, are high-levels of affordance. The buttons are clear, unmissable, and responsive; meaning they automatically resize when displayed on a mobile device.

People are visual creatures, which means they most naturally look for patterns and clues to show them what to do next. If your “what’s next” visual isn’t obvious, they’re not going to act.

The squint test can help you determine whether your CTA is efficient: blur the screen resolution and make sure you still see the button. Crazyegg nails this by using a contrasting color for their CTA even when the rest of the email looks very much like plain text:

 

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However, CTA buttons don’t impose a veto on text links in emails. You’re welcome to use them as additional CTAs, but make sure these links are noticeably long, and (again!) each of them drives visitors to one way out.

Scott Oldford’s plain emails have been a building block of his multi-million-dollar e-learning platform Infinitus. With each, he not only sticks to one-way out, his linked text is obviously the only thing within the email that subscribers can do:

 

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Test it out

Whether text links or buttons, all CTAs in your emails need to stand out and influence a reader’s decision to click. Even more vital, all your CTAs need to compel visitors to a single action.

Give your emails a purpose, develop a clear message, and only give them one way out: one landing page, one product, one blog post, or one offer.

 

Back to you

What do you think? I’d love to know your thoughts. Please use the comment section below to share your view.

The post The One-Way-Out Formula For Improving Email CTRs appeared first on GetResponse Blog – Online Marketing Tips.

8 Essential Elements of a Social Media Marketing Strategy

Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing strategy so it works from day […]

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– Your Guide to the Social Media Jungle