Pinterest Launches Rotating Showcase: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Rolls Out New Looks for Business Profiles: Pinterest announced several updates to its business profiles including a […]

This post Pinterest Launches Rotating Showcase: This Week in Social Media first appeared on .
– Your Guide to the Social Media Jungle

#SproutChat Recap: Best Practices for Distributing Content From Brand Advocates

Marketers know that content drives traffic. But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. Creating a successful content marketing distribution strategy is essential for success. During this week’s #SproutChat we were joined by Arment Dietrich from Spin Sucks and Sprout All Star and Chief Content Officer, Erika Heald.

Both experts shared their advice on how to craft a content distribution strategy that focus on advocacy and generates real business value.

A/B Test to See Where Advocacy Content Generates the Most Success

Determining what success looks like for your advocacy content distribution plan requires the resources to test and learn. When sharing a new piece of content try two different headlines and/or different creative.

Anecdotally monitor the sentiments and responses around your content to learn more about how the piece is resonating with your audience. Be creative with your A/B tests but always be sure that you only have one variable that differentiates your evaluations.

When testing new content distribution channels it’s important to include multiple networks, even more niche ones. Based on your industry it might be worth exploring Quora, Reddit or Medium. Regardless of where your brand is sharing its content, make sure that you’re diligently tracking your results.

Involve All Interested & Passionate Colleagues

Employee advocacy has been gaining steam as a beneficial, organic distribution method. Don’t be afraid to authentically tap into your existing employee base and excite them to share social content on behalf of your brand.

Enlist Your Most Passionate Community Members

Social media marketers can likely name five individuals who are already acting as a champion for their product, brand or content. Encourage these individuals to consistently advocate on your brand’s behalf.

Having trouble finding your customer advocates? Do your research. Work across internal teams to find out which customers have been with your brand the longest or use a social conversation history to identify your most active fans. Reach out to these people. You may be surprised at the advocacy and content sharing they’re willing to commit to just because you showed them your appreciation and asked.

Next week we’ll be hosting a product focused #SproutChat where we’ll be discussing content management and best practices for using Sprout’s new Asset Library. See you Wednesday, December 7 at 2 p.m. CST on Twitter! Until then, join our Facebook group and connect with other members of our community.

This post #SproutChat Recap: Best Practices for Distributing Content From Brand Advocates originally appeared on Sprout Social.

#SproutChat Recap: Best Practices for Distributing Content From Brand Advocates

Marketers know that content drives traffic. But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. Creating a successful content marketing distribution strategy is essential for success. During this week’s #SproutChat we were joined by Arment Dietrich from Spin Sucks and Sprout All Star and Chief Content Officer, Erika Heald.

Both experts shared their advice on how to craft a content distribution strategy that focus on advocacy and generates real business value.

A/B Test to See Where Advocacy Content Generates the Most Success

Determining what success looks like for your advocacy content distribution plan requires the resources to test and learn. When sharing a new piece of content try two different headlines and/or different creative.

Anecdotally monitor the sentiments and responses around your content to learn more about how the piece is resonating with your audience. Be creative with your A/B tests but always be sure that you only have one variable that differentiates your evaluations.

When testing new content distribution channels it’s important to include multiple networks, even more niche ones. Based on your industry it might be worth exploring Quora, Reddit or Medium. Regardless of where your brand is sharing its content, make sure that you’re diligently tracking your results.

Involve All Interested & Passionate Colleagues

Employee advocacy has been gaining steam as a beneficial, organic distribution method. Don’t be afraid to authentically tap into your existing employee base and excite them to share social content on behalf of your brand.

Enlist Your Most Passionate Community Members

Social media marketers can likely name five individuals who are already acting as a champion for their product, brand or content. Encourage these individuals to consistently advocate on your brand’s behalf.

Having trouble finding your customer advocates? Do your research. Work across internal teams to find out which customers have been with your brand the longest or use a social conversation history to identify your most active fans. Reach out to these people. You may be surprised at the advocacy and content sharing they’re willing to commit to just because you showed them your appreciation and asked.

Next week we’ll be hosting a product focused #SproutChat where we’ll be discussing content management and best practices for using Sprout’s new Asset Library. See you Wednesday, December 7 at 2 p.m. CST on Twitter! Until then, join our Facebook group and connect with other members of our community.

This post #SproutChat Recap: Best Practices for Distributing Content From Brand Advocates originally appeared on Sprout Social.

Compara el rendimiento de las páginas con el informe de competidores de Facebook que ofrece Sprout

El Informe de competidores de Facebook que ofrece Sprout permite a tu marca realizar un seguimiento de indicadores fundamentales para cualquier Página de Facebook y comparar estos indicadores con tus Páginas. Con este nuevo informe, podrás saber cómo es el crecimiento y la interacción de tu marca en Facebook en comparación con el crecimiento y la interacción de tus competidores. Además, al comparar tu éxito con el de la competencia, puedes medir el rendimiento relativo en redes sociales a lo largo de una cartera de marcas o productos relacionados. A continuación, podrás obtener más información sobre cómo puedes usar este informe para analizar a la competencia en Facebook.

Comparación del crecimiento de fans y datos del mensaje

La sección Crecimiento de la audiencia del informe incluye un gráfico que permite al equipo visualizar el crecimiento de los Fans por día. El gráfico adjunto desglosa los datos y las tendencias de los Fans por lo que podrás profundizar sobre el crecimiento general de la Página y analizar el rendimiento de tus competidores.
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La sección Volumen del mensaje te permite comprender mejor el volumen y la interacción de mensajes entrantes y salientes. El gráfico filtra los indicadores de mensajes enviados y recibidos por día para que puedas visualizar los picos y valles, y así poder comprender mejor cuándo la audiencia y tu equipo de redes sociales está más activo. El gráfico incluye el volumen general, desglose de tipos de publicaciones, interacción general e interacción por publicación.
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Comparar estándares de la industria

Cada sección de este informe incluye un promedio adicional de cada indicador social de las Páginas. Tu equipo puede usar estos datos de las redes sociales para establecer un punto de referencia para el crecimiento de la audiencia de tu marca y los objetivos de publicación e interacción. Comparte el PDF de Sprout con tu CMO para poder demostrar mejor de qué manera tu(s) Página(s) ha(n) marcado tendencia en comparación con el promedio de la industria. Utiliza la información del Informe de competidores de Facebook para indicar la capacidad de tu equipo para lograr los KPI o demostrar la necesidad de recursos adicionales para poder competir adecuadamente conforme a los estándares de la industria.
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Está atento al lanzamiento de más informes centrados en el análisis de la competencia y comparte tus opiniones en la sección de comentarios.

This post Compara el rendimiento de las páginas con el informe de competidores de Facebook que ofrece Sprout originally appeared on Sprout Social.

Compare o desempenho das páginas usando o relatório de concorrentes do Facebook, oferecido pelo Sprout

Com o Relatório de Concorrentes do Facebook oferecido pelo Sprout sua marca pode rastrear métricas fundamentais para qualquer página do Facebook e comparar essas métricas com suas próprias páginas. Com este novo relatório, você pode entender como é o crescimento e o engajamento da sua marca no Facebook em comparação aos concorrentes. Além de aferir seu sucesso com relação aos concorrentes, você pode avaliar o desempenho social relativo por meio de um portfólio de marcas ou produtos relacionados. Saiba mais (abaixo) sobre como você pode usar este relatório para análise de concorrentes do Facebook.

Compare o crescimento de fãs e os dados de mensagens

A seção Crescimento do público do relatório inclui um gráfico que permite que as equipes visualizem o crescimento de fãs por dia. O gráfico que acompanha discrimina dados e tendências de fãs para que você possa se aprofundar no crescimento geral da sua página e analisar o desempenho de seus concorrentes.
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A seção Volume de mensagens permite compreender melhor o volume de mensagens recebidas e enviadas, bem como o engajamento. O gráfico filtra as métricas de mensagens enviadas e recebidas por dia para que você possa visualizar altos e baixos e, assim, entender melhor quando o seu público e equipe social estão mais ativos. O gráfico inclui volume geral, detalhamento dos tipos de postagens, engajamento geral e engajamento por post.

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Normas de referência da indústria

Cada seção do relatório inclui uma média agregada de métricas sociais de cada página. Sua equipe pode usar esses dados sociais para definir uma linha de referência para o crescimento do público da sua marca, bem como das metas de engajamento e publicações. Compartilhe o PDF exportado do Sprout com seu CMO para demonstrar melhor a tendência de sua(s) página(s) em comparação à média da indústria. Utilize as ideias expressas no Relatório de concorrentes do Facebook para indicar a capacidade da sua equipe de alcançar KPIs ou demonstrar uma necessidade de recursos adicionais para competir adequadamente com os padrões da indústria.
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Esteja à procura de mais relatórios focados na análise competitiva e dê seu feedback nos comentários.

This post Compare o desempenho das páginas usando o relatório de concorrentes do Facebook, oferecido pelo Sprout originally appeared on Sprout Social.

Engage With Your LinkedIn Company Page Network From the Smart Inbox

With more than 450 million members, LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy.

Sprout is excited to announce the next step in our LinkedIn® integration. Rounding out our existing publishing and reporting capabilities, users can now monitor and engage with comments on their LinkedIn® Company Page posts directly from the Smart Inbox.

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Engage With Thought Leaders in Your Network

Brands are turning to LinkedIn® to distribute thought leadership content to a tailored audience of professionals. Whether you’re showcasing your company’s products or services, announcing an upcoming networking event or sharing your latest blog post, LinkedIn® is an effective channel for communication focused on your broader business.

To begin managing comments on your Company Page posts, simply select the new LinkedIn® Comments filter in the Smart Inbox. You can reply to comments and take advantage of Sprout’s collaboration and engagement tools by tasking, tagging and marking inbound LinkedIn® messages as complete.

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When replying to comments, the new LinkedIn® Contact View provides the context necessary to better understand who is engaging with your brand. Viewing past comment history between a LinkedIn user and your Company Page leads to more informed conversations and stronger engagement.

Collaborate Seamlessly Across Your Team

Managing your LinkedIn® Company Page is a joint effort between a variety of internal stakeholders. From marketing and content teams managing the content calendar to social media and community managers engaging with comments left on their Company Page posts, everyone is involved in optimizing your business’ impact. That’s why Sprout’s collaboration tools work to facilitate communication across your team to enhance your brand’s social communication.

To get the most out of LinkedIn® in the Smart Inbox:

  • When a LinkedIn user leaves a comment on a Page post, use tasks to alert a colleague who may be more equipped to reply.
  • Personalize responses to a LinkedIn user engaging with your posts by accessing past comment history in the LinkedIn® Contact View.
  • Create and apply tags to incoming comments to organize and track messages pertaining to campaigns, events or marketing efforts.

Across departments, your company’s goals and objectives on LinkedIn® will vary. With Sprout’s LinkedIn® management tools, internal teams can work together to organize and share content, engage with the Company Page network and measure collective efforts with powerful Linkedin® analytics—all in one place.

Comment below with any questions and stay tuned for more updates coming soon.

This post Engage With Your LinkedIn Company Page Network From the Smart Inbox originally appeared on Sprout Social.

How to Grow a Business Using YouTube

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Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? To find out how marketers can develop a business channel on YouTube, I interview Sunny Lenarduzzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […]

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– Your Guide to the Social Media Jungle